Brand Guidelines and Assets
Thanks for helping spread the word about PAWS New England. This page contains a set of guidelines and resources to help make it a bit easier for you.
The PAWS logo comes in three colors and two orientations.
For white backgrounds
For green, black, and gray backgrounds
For black and white printing
When horizontal space is limited
PAWS uses a limited color palette, with green as our primary color.
rgb: 106, 161, 32
rgb: 224, 129, 42
rgb: 39, 39, 39
rgb: 128, 128, 128
rgb: 229, 229, 229
rgb: 255, 255, 255
The PAWS typeface is Open Sans. We use the sizes and styles below.
Heading 1 is 28px.
Heading 2 is 21px.
Heading 3 is 19px.
Paragraphs are 16px with a line height of 24px. Use bold to add structure and italics to add emphasis.